Welcome to
Florence by Bike

Excellent service and truly above-and-beyond support. The staff also all speak fluent English, which made communication very easy.

While visiting Florence, I had a serious issue: my Pinarello race bike’s handlebars were cracked from a recent accident and needed urgent replacement. Despite my short stay, the team went out of their way to source a replacement from a nearby town and install it before my flight home.

I highly recommend Florence By Bike, their professionalism and level of service were outstanding and I can't thank them enough!

I’ve rented bikes in a dozen cities across three continents, but nothing prepared me for the experience I had at Florence by Bike. This isn’t just a rental shop, it’s a love letter to cycling, run by people who clearly live and breathe the sport.
I came in needing a carbon road bike for a week of brutal, beautiful Tuscan hill training, and what I found was so much more than a transaction. Marika, the owner, treated me less like a customer and more like a fellow cyclist she’d been waiting to help all day. She and her team walked me through option after option, genuinely listening to what I needed for the climbs ahead, never rushing, never pushing, just real expertise paired with real warmth. The price was more than fair for the quality of bike I rolled out with. As a triathlete, I’m picky. I notice the details most people don’t. And every single detail here was right. The range of bikes alone could make a cyclist weak in the knees, but it doesn’t stop there. Their clothing selection is genuinely impressive, spanning top tier performance brands down to more wallet friendly options, so there’s something for every budget and every kind of rider. And if you’re bringing your own bike to Florence, don’t worry, their maintenance service has you covered, handled with the same care and precision as everything else. Payment was effortless, the vibe was friendly from the moment I walked in, and I left feeling like I’d found my cycling home away from home. Whether you’re chasing Strava segments up Tuscan hills or just want to explore the countryside on two wheels, Florence by Bike isn’t just where you rent a bike, it’s where you fall in love with riding all over again.

If heaven has a bike shop, this is it. Grazie, Marika and team, I’ll be back!!!

Florence by Bike okazało się dokładnie tym, czego potrzebowałem na tydzień treningów w toskańskich wzgórzach, a szczerze mówiąc, przerosło moje oczekiwania. Marika, właścicielka, oraz jej zespół byli niezwykle mili i pomocni, oferując świetny wybór rowerów szosowych z karbonu w bardzo uczciwej cenie. Jako triathlonista poczułem się jak w domu; ich oferta odzieży kolarskiej obejmuje wszystko, od topowych marek po bardziej przystępne cenowo opcje, a jeśli przyjedziesz z własnym rowerem, oferują też serwis. Płatność była prosta, obsługa znakomita, a ja wyszedłem już planując kolejną wizytę. Gorąco polecam!

We did a 6 days "Tour of Tuscany" from Pisa to Florence, and decided to rent our bikes in Florence with this shop.

• Customer Service: Great customer service by Lia. She quickly answered every single question we had by mail.
• Bikes: on pickup day, the bikes were ready for us. The bikes, and the accessories are of very good quality. The bikes were well mantained and worked perfectly fine for us.
• Bike return: very easy, took us only a few minutes.

I would absolutely recommend Florence by Bike